Your ally in the face of complex, high-stakes problems

When you focus on the upstream problems, the downstream problems take care of themselves.

AS SEEN IN

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  • Leadership

  • Strategy

  • Performance

  • Culture

  • Storytelling

About NewPo

People miss the possibilities they can’t see. NewPo was founded on the belief that when new possibilities are made visible, new opportunities to create the results you want most become possible.

NewPo’s philosophy: everything is an experiment. By taking clients through a process of inquiry and experimentation grounded in radical curiosity, new vantage points on hard problems empower leaders to take the next best step along their quest with more clarity.

About Me

I’ve worked with many kinds of leaders across my career in politics, startups, and executive coaching. Having worked in-house and consulted for SaaS and Web3 startups from early-stage to IPO on GTM strategy, I’ve seen the challenges leaders and teams at fast-growing companies face as they work to keep pace with the demands of growth.

I’m trained in various modalities and frameworks to support my clients with tools that help them create the company, culture, outcomes, and life they want most. I’ve been described by my clients as “extremely demanding and extremely supportive” and “the only person who knows them as deeply as their spouse”.

About you

You know it’s not just about what you do—it’s how you show up. You’re doing impactful work that stands to transform your industry, community, and your life. There’s a lot at stake and you’re all-in. 

You’re tired of recreating the same or similar types of results—you want to move beyond what’s predictable. You’re looking for an ally along your quest to help you undergo the personal transformation required to create the outcomes you deeply long for.

Testimonials
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"I cannot recommend Arielle highly enough.  She helps frame and then reframe your goals, concerns, questions, and beyond, in a way that's both firm and compassionate. She is genius-level at getting to the heart of any matter by asking the right questions. She gives you space to process but holds you accountable on your commitments. She has helped me grow in many ways—I wouldn't be the same without her."

Mike Podwal, Head of Product, AR Glasses Software, Google

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"Arielle has been my professional coach since the beginning of my founder journey, and has supported me through so many challenges, it’s hard to overstate her impact on my growth. She has a special knack for identifying your cognitive biases, helping you avoid them in the future and making you more self-aware in the process. Meeting with Arielle feels like catching up with a incredibly supportive friend who will call you on your BS but in a way makes you want to do better. She is incredibly fair and always tell you what you need to hear, not what you want to hear. Any founder who wants to improve their effectiveness as a leader, their clarity of thinking, and their self-awareness should work with Arielle!"

JJ Nguyen, Founder & CEO, Makelog

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"I wholeheartedly recommend Arielle as an Executive Coach. She has been an invaluable resource in helping me strategize and make critical decisions for my company. Arielle's wealth of knowledge and experience in leadership and product marketing has been extremely helpful, and I have always felt that she truly understands my business and its goals. As a CEO or leader, you'd greatly benefit from working with Arielle. She is a skilled Executive Coach who can provide valuable guidance and support as you navigate the challenges of growing and scaling your business. I have no doubt that she would be an asset to anyone looking to succeed in their business endeavors."

D'Andre Ealy, Founder, Stealth Startup

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"Communicating the problem my early-stage digital health startup solves was difficult for me. When I told people about my startup, they were moved by my passion but had a hard time understanding my message. Arielle helped me pinpoint where my challenges were and helped me craft a story that's clear and easy for my audience to understand. In addition to getting buy-in from key stakeholders, it's actually helped me better understand my users and improve my design process. It's important for me to tell a story that feels natural and flows easily. Arielle helped me do just!"

Aziza Ismail, Founder of Litera Seed

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"Working with Arielle felt like working with a trusted friend. Her disarming personality and strategic storytelling methods helped me articulate my narrative in a way that no one else could. Thanks to her I feel proud of putting my story out there on our marketing site. I started my fundraising process and my pitch and story are tight and compelling! She is amazing and doing important work. I look forward to working with her again soon."

Ambika Nigam, Founder & CEO of The Zeit